Chat GPT is a lifesaver for any website owner or blogger. I mean, there’s no doubt about it and I even wrote an article about how to use AI to write awesome content. However, there’s the catch: if your audience catches that you’re using AI for your content, it might hurt your chances of turning them into clients. Here’s why, and what you can do about it.
AI Words And Phrases You Should Delete From Your Articles
As someone who has written hundreds of articles over the years, there are even specific phrases and stylistic choices that can reveal AI-generated content.
Here are some phrases I try to avoid and I suggest you do the same. To make it easier for you, I sorted them according to the areas they tend to appear in AI-written articles:
AI Phrases In The First And Second Paragraphs
“In today’s digital age”
“Delve into”
“Let’s embark”
“Let’s explore”
“In the realm of”
“Whether you are…”
AI Phrases You Can Find Everywhere
“Empower”, “Unleash”, “Unlock”, “Elevate”
“A testament to”
“Amidst”
AI Phrases That Are Used To Describe Things
“A tapestry of”
“A treasure trove of”
“Rapidly evolving”
“Not only… but also”
“Transformative” and “Crucial”
“Orchestrate”
“Bustling”
“Meticulous”
AI Typical Closing Phrases
“In conclusion”
“Final thoughts”
“Ultimately”
Writing Styles That Make It Obvious You’re Using AI To Write Your Content:
What kind of styling slip-ups can make your content look AI-generated? Even with highly detailed prompts, AI writing software often falls into a few common traps:
Overly Formal Language
AI often uses too formal language that may not match humans’ natural conversational tone.
Repetitive Phrases
AI sometimes repeats phrases or concepts in a way that a human writer might avoid.
Generic Statements
AI may produce vague or generic content, lacking specific insights or personal touches.
Clichés And Common Phrases
AI might rely on clichés and common phrases instead of more original expressions.
Why It Matters If Your Audience Knows You’re Using AI?
Perception Of Expertise
Leaning on ChatGPT can make it seem like you’re not the expert your clients are looking for. They want to invest in someone with the answers, not in the advice they could get from an AI. They’re after unique insights and services that stand out.
Connection Limitation
Using AI can come off as unprofessional and hinder genuine connections with potential clients. If they sense a computer is speaking through your content, they might struggle to form a real relationship with you. Building connections and friendships are key to selling, and striking a balance between authority and relatability in your writing creates the most impactful content.
Trust And Authenticity Issues
People know that ChatGPT learns from the work of others, raising concerns about plagiarism and the ethics of AI. This controversy can be a turn-off for an audience that values authenticity, making them wary of investing in someone who uses AI.
If you’re using ChatGPT and AI for your website, blog posts, and social media, and your current marketing strategy isn’t hitting the mark, this might be why.
